activism

Discussing Music and Social Movements with Pilfers Vocalist Coolie Ranx

The song “Next Generation” first appeared on the 1998 self-titled self-released Pilfers album, listed simply as “Generation.” The chorus is a call to action: “Time to awake, get up and fight, fight for mankind, life for the cause.” The first verse recounts humanity’s attacks on itself. Verse two reminds us of our rights and responsibilities while holding us accountable for that which happens around us:

But if you turn a blind eye, You’re just as guilty as the culprits.
The innocent are sure to die, so rise up against injustice.

17 years later, the band produces a music video for the song. The video juxtaposes footage of America during segregation with footage from recent Black Lives Matter protests; it contains footage of the 1991 beating of Rodney King as well as the 2014 murder of Eric Garner. It’s both powerful and heartbreaking. This was the first time I’d really paid attention to the lyrics of the song, guilty as usual of blindly singing along with the chorus until now. (more…)