Once upon a time, it was fairly standard for a band to appear at a record store while on tour. They might perform in some capacity, they might just sign records. They were typically seen as great opportunities to connect with local fans and obviosuly boost sales for both the artist and the record store. As physical music sales took a dive, so did the frequency of these once common in-store appearances*.
This past April, my band The New Limits was involved in a promotion between Boston Scene Party, a collective of music web sites, and Sound Lion, a high-end audio store in Harvard Square. (more…)
This past Sunday I was invited into the WEMF’s D.I.WHY radio show. Hosted by Andrew “F-Word” Lowery of SHOP Productions, Meracula, and FORT! The Band, the show seeks to explore DIY methods, processes, and ethics as it pertains to the music business. The topic for this week’s show was “Promotion and How to be a Viral Internet Sensation.” Other guests included the folks behind the Boston Compass/Boston Hassle and the band Sexy Coyote. We discussed methods of promoting one’s band, being a part of a community, and making your music accessible. It was a really great conversation and I enjoyed learning from the other folks on the panel. We also enjoyed a live performance from Sexy Coyote. Listen below. (more…)