harvard square

Reinventing the In-store Appearance

Once upon a time, it was fairly standard for a band to appear at a record store while on tour. They might perform in some capacity, they might just sign records. They were typically seen as great opportunities to connect with local fans and obviosuly boost sales for both the artist and the record store. As physical music sales took a dive, so did the frequency of these once common in-store appearances*.

This past April, my band The New Limits was involved in a promotion between Boston Scene Party, a collective of music web sites, and Sound Lion, a high-end audio store in Harvard Square. (more…)