sowa open market

Marketing WIN: OoOTie Teaches Me to Tie a Bowtie and I Immediately Buy One

OoOTie Boston Purple Husky Bow Tie

Why yes that is a husky. Who ever said I didn’t have school spirit?

It’s a real treat to live walking distance of the SoWa Open Market in Boston’s South End. If you’ve never been, it’s one part farmer’s market, one part crafts fair, one part flea market, and one part food truck meetup. This past Sunday was the first one of the season and we were excited to shop. While perusing the crafts fair, a couple guys in one booth invited us to learn how to tie a bow tie, something I’ve never done before in my life. Like any great teacher, they demonstrated, they let me try it myself, and they did it without being condescending. Turns out, it’s not much harder than tying a necktie. (more…)

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